What is Lyft Pink? If you’ve been hopping into a Lyft across Canada — whether in the heart of Toronto, cruising down Whyte Ave in Edmonton, or catching a ride after a Habs game in Montréal — you’ve probably noticed something called Lyft Pink popping up in the app. So, what’s the deal, eh? At its core, Lyft Pink is Lyft’s premium membership program. Think of it as a “season pass” for ridesharing. Instead of paying the same as every other rider each time, you unlock perks, savings, and special treatment for a flat monthly or yearly fee. It’s like getting front-row tickets instead of sitting in the nosebleeds — you’re still in the game, but the experience is way smoother. Why Lyft Introduced Pink in Canada Lyft noticed that plenty of Canadians were using the app all the time. Office commuters heading downtown, students without cars trying to make it to 8 a.m. classes, or even hockey fans who’d rather leave the car at home and avoid paying those brutal arena parking rates. The problem? Tho...